{"product_id":"supermax-pomade","title":"Supermax Pomade","description":"\u003cp\u003eStrong hold pomade is a specific request. Not everyone needs it. The guy who does knows exactly what it means.\u003c\/p\u003e\u003cp\u003eThe Supermax was built for maximum control. If your hair does what it wants by lunch no matter what you put in it, this is the product. Stiff hold, matte finish. Your style stays exactly where you put it. No rework, no adjustment, no touching it again.\u003c\/p\u003e\u003cp\u003eApply to dry or damp hair. Work it through, set your style, and move on. The hold is stronger than the Matte Clay or the Fiber Paste. This is the top of the range for guys who need grip.\u003c\/p\u003e\u003cp\u003eThe high shine finish keeps it from looking hard or shellacked even at this hold level. It reads as intentional, not overdone. Washes out at night with warm water and shampoo.\u003c\/p\u003e\u003cp\u003eBuilt by The Holy Black for the guy who needs his style to stay in place all day. Maximum hold, max shine finish. Made in New York.\u003c\/p\u003e","brand":"The Holy Black Trading Co","offers":[{"title":"Default Title","offer_id":37902704145,"sku":"SUPERMAX","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/3222\/products\/supermax_75bc60b3-fe91-429e-9439-ac7fc679ebf3.jpg?v=1591376352","url":"https:\/\/theholyblack.mom\/products\/supermax-pomade","provider":"The Holy Black Trading Co","version":"1.0","type":"link"}