{"title":"Just Released!","description":"","products":[{"product_id":"fiber-forming-paste","title":"Fiber Forming Paste","description":"\u003cp\u003eHair fiber paste is for guys whose hair has texture and weight and doesn't fall where you want it without a fight. This is for thick hair, coarse hair, hair that needs real structure and gets product lost in it before you see any results.\u003c\/p\u003e\u003cp\u003eThe Fiber Forming Paste works fiber into the hair strand itself. The result is texture that actually looks like it belongs there. Not plastered. Not stiff. Just hair that has shape and stays in it.\u003c\/p\u003e\u003cp\u003eMedium hold, natural matte finish. Restyle by working through with dry hands or a comb. The hold stays flexible through the day. No crunch, no flaking.\u003c\/p\u003e\u003cp\u003eApply to damp or dry hair. A little bit goes further than you'd expect on most hair types. On thick or coarse hair, use more and work it in from root to tip.\u003c\/p\u003e\u003cp\u003eThis is the product for the guy who's been through three other pastes that didn't do the job. Medium hold, natural matte finish. Built for texture that moves. Made by The Holy Black.\u003c\/p\u003e","brand":"The Holy Black Trading Co","offers":[{"title":"Default Title","offer_id":51032119476546,"sku":"FFPASTE","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/3222\/files\/Fiber.png?v=1753976444"},{"product_id":"instant-curl-cream","title":"Instant Curl Cream","description":"\u003cp\u003eMen's curl cream gets a bad reputation because most of them produce crunchy, stiff, over-defined curls that look more like a product demonstration than actual hair. This one doesn't do that.\u003c\/p\u003e\u003cp\u003eThe Instant Curl Cream defines natural curl, reduces frizz, and adds moisture without setting anything in place too hard. The finish is flexible. The curl looks like it belongs there because it does. This isn't creating something that wasn't there. It's working with what you've got.\u003c\/p\u003e\u003cp\u003eBuilt for curly and wavy hair. Apply to damp hair, scrunch in, and let it air dry or use a diffuser. If your curl tends to go frizzy and undefined as it dries, this is the product that keeps it from doing that.\u003c\/p\u003e\u003cp\u003eNo crunch. No flaking. No heavy residue. Just curl definition that holds through the day.\u003c\/p\u003e\u003cp\u003eMade by The Holy Black. Works on curly and wavy hair. No stiff finish.\u003c\/p\u003e","brand":"The Holy Black Trading Co","offers":[{"title":"Default Title","offer_id":51032121934146,"sku":"CURLCREAM","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/3222\/files\/curl.jpg?v=1753976387"},{"product_id":"sea-salt-spray","title":"Sea Salt Spray","description":"\u003cp\u003eMen's sea salt spray does one thing well: gives you texture, separation, and movement without making your hair feel like it's been through anything. Spray it into wet or dry hair, scrunch or rake through with your fingers, and let it work.\u003c\/p\u003e\u003cp\u003eNo crunch. No residue. Light hold that stays flexible. If you want beach wave texture, natural separation, or just more volume and definition without committing to a pomade, this is the product.\u003c\/p\u003e\u003cp\u003eWorks especially well on medium to longer hair. Also good as a base layer under a light clay or paste when you want structure with movement. Doesn't kill natural texture. Works with what you've got.\u003c\/p\u003e\u003cp\u003eThe sea salt spray market is crowded with products that either do too much or nothing at all. This one is calibrated. The hold is intentional. The finish is matte. The texture is real.\u003c\/p\u003e\u003cp\u003eMade by The Holy Black. Light hold, matte finish, no residue.\u003c\/p\u003e","brand":"The Holy Black Trading Co","offers":[{"title":"Default Title","offer_id":51032122523970,"sku":"SSSPRAY","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/3222\/files\/ssspray.jpg?v=1753976501"},{"product_id":"thickening-shampoo","title":"Thickening Shampoo","description":"\u003cp\u003eMen's thickening shampoo is not a miracle product. It won't regrow hair. But it will give existing hair more body, more volume, and more of a presence when you style it.\u003c\/p\u003e\u003cp\u003eThe formula cleans without stripping the natural oils that keep hair healthy. That matters because a lot of thickening shampoos over-clean. They leave the scalp dry and the hair brittle. This one doesn't.\u003c\/p\u003e\u003cp\u003eThe result is hair that stands up better after the shower. Easier to style. Holds a shape longer. Has more natural body. If you've always felt your hair was too fine or too limp to do what you want with it, this is the starting point.\u003c\/p\u003e\u003cp\u003eFormulated from scratch by The Holy Black. Not a rebrand or a private-label base. Built for volume and daily use. Lathers well, rinses clean.\u003c\/p\u003e\u003cp\u003eWorks well paired with Sea Salt Spray or Texture Powder for guys who want maximum volume in the finished style. Built for volume, not just cleaning. Made by The Holy Black.\u003c\/p\u003e","brand":"The Holy Black Trading Co","offers":[{"title":"Default Title","offer_id":51032124522818,"sku":"SHAMPOO","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/3222\/files\/shampoo.jpg?v=1753976356"}],"url":"https:\/\/theholyblack.mom\/collections\/just-released.oembed","provider":"The Holy Black Trading Co","version":"1.0","type":"link"}