{"title":"Shaving","description":"Traditional Products for the Traditional Man","products":[{"product_id":"whisker-whisky-aftershave-bay-whiskey-lime-100ml","title":"Aftershave Tonic","description":"\u003cp\u003eMen's aftershave tonic isn't supposed to smell nice and disappear. It's supposed to close the shave. The Gunpowder Spice Aftershave Tonic is built from a 1937 barber formula. It's alcohol-based. It stings. That's the point.\u003c\/p\u003e\u003cp\u003eThe sting is the finish line. You just dragged a blade across your face. The tonic closes the pores, kills bacteria, and leaves you smelling like gunpowder and spice. It's not subtle. Neither is a straight razor shave.\u003c\/p\u003e\u003cp\u003eThe formula hasn't changed much since it was first written down. The barbers who originally used this kind of tonic weren't interested in modern chemistry. They were interested in clean, close, and done. That's what this does.\u003c\/p\u003e\u003cp\u003eSplash it on. Let it work. The scent settles into something quieter as it dries. What's left is clean skin and the knowledge that the shave is finished the right way.\u003c\/p\u003e\u003cp\u003e4oz bottle. Alcohol-based. Gunpowder Spice scent. Made by The Holy Black from a formula that predates most brands in the grooming space.\u003c\/p\u003e","brand":"The Holy Black Trading Company","offers":[{"title":"Default Title","offer_id":31130904297514,"sku":"TONIC","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/3222\/products\/tonic_d3a2ba27-2054-4636-b742-16fc93595cc4.jpg?v=1591368520"},{"product_id":"shaving-soap-bay-whisky-lime","title":"Artisan Line Shaving Soap","description":"\u003cp\u003eArtisan shaving soap is where the wet shaving ritual starts. You load the brush. The soap blooms. You build the lather. You take your time. That's the whole thing. That sequence is what separates wet shaving from just shaving.\u003c\/p\u003e\u003cp\u003eThe Artisan Line Shaving Soap is hand-poured in-house by The Holy Black. Not sourced from a contract manufacturer. Not a rebrand of a wholesale base. Made here, from a formula built specifically for wet shaving performance.\u003c\/p\u003e\u003cp\u003eThe lather is dense, thick, and protective. It holds moisture against the skin and lets the blade do its job without catching. Load it with a brush, work it into the stubble, and you'll get a cushion that makes a safety razor or straight razor feel effortless.\u003c\/p\u003e\u003cp\u003eThe wet shaving community was where THB started. We came up in those forums, learning from people who knew the ritual. This soap is for that community and for anyone who wants to understand what the ritual is actually about.\u003c\/p\u003e\u003cp\u003eHand-poured. Formulated for wet shaving. Made in-house by The Holy Black.\u003c\/p\u003e","brand":"The Holy Black Trading Company","offers":[{"title":"Gunpowder \u0026 Spice","offer_id":17236177668,"sku":"ARTSOAP","price":26.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/3222\/products\/artsoap_24dc2210-b088-4783-991f-88c2fc7ad640.jpg?v=1598620994"},{"product_id":"the-holy-black-snake-oil-shave-oil","title":"Snake Oil","description":"\u003cp\u003eYeah, we named it Snake Oil. Here's why it works.\u003c\/p\u003e\u003cp\u003eOne bottle covers three jobs. Use it as a beard oil to condition and soften coarse beard hair. Use it as a pre-shave oil to prep skin before the razor comes out. Use it as a hair tonic for control and shine without grease. That's it. One bottle in your kit instead of three.\u003c\/p\u003e\u003cp\u003eThe beard oil market is full of heavy formulas that leave your face looking wet and your pillow stained. Snake Oil is a dry finish. It absorbs. No grease left on your hands, no residue on the pillow, no stain on the collar.\u003c\/p\u003e\u003cp\u003eWe named it Snake Oil because we knew what you'd think. Then we made a formula that made the name irrelevant. The irony is the hook. The product is the reason you keep buying it.\u003c\/p\u003e\u003cp\u003eMulti-use grooming oil. Dry finish. Works on beard, pre-shave, and hair. Formulated from scratch by The Holy Black.\u003c\/p\u003e","brand":"The Holy Black Trading Company","offers":[{"title":"Default Title","offer_id":31477873377322,"sku":"SNAKEOIL","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/3222\/products\/snakeoil.jpg?v=1591376187"},{"product_id":"aftershave-moisturizing-lotion","title":"Moisturizing Lotion","description":"\u003cp\u003eMen's moisturizing lotion shouldn't be complicated. This one isn't.\u003c\/p\u003e\u003cp\u003eThe Moisturizing Lotion is a fast-absorbing formula for face and body. It goes on light, absorbs without leaving a greasy film, and does the job. It's not scented like a candle store. It's formulated with The Holy Black's signature Gunpowder Spice scent, which is clean and masculine and doesn't compete with whatever else you're wearing.\u003c\/p\u003e\u003cp\u003eAloe vera in the formula makes it solid as an aftershave balm. Apply it after the Aftershave Tonic if you want to balance out the alcohol. Or use it every day on your face and hands, because your skin dries out in the winter and nobody wants cracked knuckles.\u003c\/p\u003e\u003cp\u003eWorks for face, hands, elbows, anywhere that needs it. 4oz bottle.\u003c\/p\u003e\u003cp\u003eNo grease, no heavy fragrance, no nonsense. Made by The Holy Black.\u003c\/p\u003e","brand":"The Holy Black Trading Company","offers":[{"title":"100ml","offer_id":3784810948,"sku":"LOTION","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/3222\/products\/lotion_90461b3b-b87f-472e-98d1-b172ca1554e2.jpg?v=1591369966"},{"product_id":"sr-71-guard-bar-safety-razor","title":"SR-71 Guard Bar Safety Razor","description":"\u003cp\u003eThe SR-71 Guard Bar is a safety razor built for a forgiving, close shave. The guard bar sits between the blade and the skin, which means less risk of nicks and cuts, especially for guys new to safety razors or wet shaving in general.\u003c\/p\u003e\u003cp\u003eThe handle is solid stainless steel. 139 grams. That weight is what makes a safety razor work the way it's supposed to. You're not pressing the razor against your face. You're letting gravity and the weight of the handle do the work. The blade does the cutting. Your job is to guide it.\u003c\/p\u003e\u003cp\u003eFlat black finish. Three-piece construction. Takes any standard double-edge blade.\u003c\/p\u003e\u003cp\u003eThis is a good starting point for wet shaving and a good daily driver for guys who've been at it for years. Not intimidating, not fragile, not something you have to overthink. Just a solid razor that works.\u003c\/p\u003e\u003cp\u003eMade by The Holy Black. Double-edge, guard bar, stainless steel. 139 grams.\u003c\/p\u003e","brand":"The Holy Black Trading Co","offers":[{"title":"Default Title","offer_id":16297652932,"sku":"SR71SAFETY","price":51.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/3222\/products\/razor5.jpg?v=1598621219"},{"product_id":"true-black-synthetic-shave-brush","title":"True Black™  Shave Brush","description":"\u003cp\u003eA shave brush is the part of the wet shaving ritual that most people skip when they're starting out. It's also the part that makes the most difference.\u003c\/p\u003e\u003cp\u003eThe True Black Shave Brush is a synthetic brush with a 23mm Taklon fiber knot. Soft enough to work into the face without scratching. Enough backbone to build lather fast and hold heat well. The rubberized handle gives you a grip that doesn't slip even with soapy hands.\u003c\/p\u003e\u003cp\u003eSynthetic fibers mean it dries fast. Good for travel, good for a gym kit, good if you hate leaving a damp brush in an enclosed space. No break-in period like natural hair brushes. Works well from the first use.\u003c\/p\u003e\u003cp\u003ePairs with the Artisan Shaving Soap or the Shaving Cream. Load the brush with the soap, build the lather against your face. The whole ritual becomes intentional when you're using a brush that feels right in the hand.\u003c\/p\u003e\u003cp\u003eMade by The Holy Black. Synthetic, fast-drying, 23mm knot.\u003c\/p\u003e","brand":"The Holy Black Trading Co","offers":[{"title":"Default Title","offer_id":26735871944,"sku":"TRUEBRUSH","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/3222\/products\/brush.jpg?v=1591376622"},{"product_id":"executive-shave-set","title":"Executive Shave Set","description":"\u003cp\u003eEverything you need to elevate your shave, right now.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eChoose your favorite razor\u003c\/li\u003e\n\u003cli\u003eTrue Black Shaving Brush\u003c\/li\u003e\n\u003cli\u003e4oz Shaving Cream\u003c\/li\u003e\n\u003cli\u003eFull package to start wetshaving\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor the man who has everything, this 3 piece set is the ultimate luxury item. A 150 gram tin of our Shaving Cream in our signature scent, Gunpowder Spice. Our \u003cspan\u003eTrue Black™ Synthetic Shaving brush\u003c\/span\u003e and your choice of our SR-71 black safety razor,or Barber razor, all in a smart black burlap sack makes a great gift for that important person in your life, even if that person is yourself.\u003c\/p\u003e","brand":"The Holy Black Trading Co","offers":[{"title":"Black Safety Razor","offer_id":27778729681,"sku":"KIT-SAFETY","price":84.99,"currency_code":"USD","in_stock":false},{"title":"Slant Razor","offer_id":14444500680746,"sku":"KIT-SLANT","price":84.99,"currency_code":"USD","in_stock":false},{"title":"Bone Barber Razor","offer_id":35003757713,"sku":"KIT-STRAIGHT","price":84.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/3222\/products\/kitstraight.jpg?v=1598621139"},{"product_id":"barbers-straight-razor","title":"Barbers Straight Razor","description":"\u003cp\u003eChoose your Weapon.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eClearly Dangerous\u003c\/li\u003e\n\u003cli\u003eReal bone Handle\u003c\/li\u003e\n\u003cli\u003eBlade-Lock Design\u003c\/li\u003e\n\u003cli\u003eLarge Sheffield-style Blade holder\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e Barber blade, Shavette, Cutthroat razor; they go by many names, but no matter what you call them, rest assured that this is the baddest razor of them all. Real bone, hefty scales, perfect balance, decorative mosaic and bullseye pins, this thing is a beast. Whether you're a barber looking for a workhorse worthy of your skills, or just looking for the best replaceable-blade straight razor on the market, This is the one. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese razors are great for professional barbers as well as the guy who wants a straight razor shave without the maintenance of a solid blade straight razor. These take regular Double Edge blades(snapped in half) and never need to be stropped or honed. These razors are made to last a lifetime. We include a blade to get you started. This Razor is also available in our \u003c\/span\u003e\u003ca href=\"https:\/\/theholyblack.mom\/collections\/grooming-shaving\/products\/executive-shave-set?variant=35003757713\"\u003eExecutive Shaving Kit\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eTakes a Half of a DE(Double Edge) Blade.(included)\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The Holy Black Trading Co","offers":[{"title":"Bone","offer_id":29215997713,"sku":"STRB","price":51.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/3222\/products\/bonerazor.jpg?v=1591368732"},{"product_id":"shaving-cream","title":"Shaving Cream","description":"\u003cp\u003eMen's shaving cream should protect the skin and let the razor work. That's the job. This one does it.\u003c\/p\u003e\u003cp\u003eRich, dense lather that builds quickly with a brush or by hand. It cushions the blade and reduces drag. No razor burn when you use it right. The formula doesn't strip the skin or leave a residue. You finish the shave and your face feels clean, not dried out.\u003c\/p\u003e\u003cp\u003eThe Shaving Cream was formulated from scratch. Not reformulated from a base, not a private label with a different label. Made from scratch. That matters because most of what's on the shelf is the same base formula with a different scent and a different box.\u003c\/p\u003e\u003cp\u003eWorks well as a standalone or as part of the full wet shaving ritual with the Artisan Shaving Soap, the True Black Shave Brush, and an SR-71 razor. The lather gets better the more you work it.\u003c\/p\u003e\u003cp\u003eFormulated for wet shavers. Rich, protective lather. Made from scratch by The Holy Black.\u003c\/p\u003e","brand":"The Holy Black Trading Co","offers":[{"title":"Default Title","offer_id":4956398026791,"sku":"SCREAM","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/3222\/products\/shavecreamwhitebgtop.png?v=1591376135"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/3222\/collections\/pomade.jpg?v=1458652955","url":"https:\/\/theholyblack.mom\/collections\/grooming-shaving.oembed","provider":"The Holy Black Trading Co","version":"1.0","type":"link"}