{"title":"Hair and Beard","description":"The best products for your beard, moustache and hair.","products":[{"product_id":"the-holy-black-snake-oil-shave-oil","title":"Snake Oil","description":"\u003cp\u003eYeah, we named it Snake Oil. Here's why it works.\u003c\/p\u003e\u003cp\u003eOne bottle covers three jobs. Use it as a beard oil to condition and soften coarse beard hair. Use it as a pre-shave oil to prep skin before the razor comes out. Use it as a hair tonic for control and shine without grease. That's it. One bottle in your kit instead of three.\u003c\/p\u003e\u003cp\u003eThe beard oil market is full of heavy formulas that leave your face looking wet and your pillow stained. Snake Oil is a dry finish. It absorbs. No grease left on your hands, no residue on the pillow, no stain on the collar.\u003c\/p\u003e\u003cp\u003eWe named it Snake Oil because we knew what you'd think. Then we made a formula that made the name irrelevant. The irony is the hook. The product is the reason you keep buying it.\u003c\/p\u003e\u003cp\u003eMulti-use grooming oil. Dry finish. Works on beard, pre-shave, and hair. Formulated from scratch by The Holy Black.\u003c\/p\u003e","brand":"The Holy Black Trading Company","offers":[{"title":"Default Title","offer_id":31477873377322,"sku":"SNAKEOIL","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/3222\/products\/snakeoil.jpg?v=1591376187"},{"product_id":"the-holy-black-hair-pomade","title":"High Shine Original Pomade","description":"\u003cp\u003eHigh shine pomade is how this whole thing started. Before the clays, the fiber pastes, the texture powders. Before any of it. The High Shine Original Pomade was the first product The Holy Black ever made.\u003c\/p\u003e\u003cp\u003eIt's water-based. Strong hold, slick finish, that classic barbershop look. The kind of shine that catches light and holds shape through a full day. Old school in terms of the aesthetic. Modern in terms of the formula. Washes out clean, no buildup, restyles with a damp comb.\u003c\/p\u003e\u003cp\u003eThis is the reference point. Everything else in the lineup was measured against what this product did right. If you've ever wanted to know what THB is about as a brand, start here.\u003c\/p\u003e\u003cp\u003eThe guy who reaches for this usually knows exactly what he wants. He's not experimenting. He knows a slicked, shiny, controlled style is the look he's after and he wants a water-based formula that delivers it without the weight of an oil-based grease.\u003c\/p\u003e\u003cp\u003eWater-based. Strong hold, high shine. The original Holy Black hair product. Made in New York.\u003c\/p\u003e","brand":"The Holy Black Trading Co","offers":[{"title":"Default Title","offer_id":1138884436,"sku":"POMADE","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/3222\/products\/highshine.jpg?v=1591369297"},{"product_id":"matte-clay-hair-pomade","title":"Matte Clay Hair Pomade","description":"\u003cp\u003eMatte clay pomade is for the guy who wants strong hold and a natural finish without looking like he tried too hard. This is a water-based formula with real hold. No shine, no shellac look. Just clean texture that stays where you put it.\u003c\/p\u003e\u003cp\u003eWork it through damp or dry hair. Run a damp comb through later in the day to reshape the style without starting over. That's the restyle without the restart. Most clays can't do that. This one can.\u003c\/p\u003e\u003cp\u003eThe Matte Clay is the workhorse of the THB lineup. It's what you reach for on a Monday when you need your hair to actually behave. Strong enough to hold through the day. Easy enough to wash out at night.\u003c\/p\u003e\u003cp\u003eWater-based. Washes clean. Made in New York by The Holy Black.\u003c\/p\u003e","brand":"The Holy Black Trading Co","offers":[{"title":"Default Title","offer_id":18234136196,"sku":"POMMATTE","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/3222\/products\/matteclay_c28f30c4-429a-4d5d-811e-df089542ab79.jpg?v=1597410869"},{"product_id":"supermax-pomade","title":"Supermax Pomade","description":"\u003cp\u003eStrong hold pomade is a specific request. Not everyone needs it. The guy who does knows exactly what it means.\u003c\/p\u003e\u003cp\u003eThe Supermax was built for maximum control. If your hair does what it wants by lunch no matter what you put in it, this is the product. Stiff hold, matte finish. Your style stays exactly where you put it. No rework, no adjustment, no touching it again.\u003c\/p\u003e\u003cp\u003eApply to dry or damp hair. Work it through, set your style, and move on. The hold is stronger than the Matte Clay or the Fiber Paste. This is the top of the range for guys who need grip.\u003c\/p\u003e\u003cp\u003eThe high shine finish keeps it from looking hard or shellacked even at this hold level. It reads as intentional, not overdone. Washes out at night with warm water and shampoo.\u003c\/p\u003e\u003cp\u003eBuilt by The Holy Black for the guy who needs his style to stay in place all day. Maximum hold, max shine finish. Made in New York.\u003c\/p\u003e","brand":"The Holy Black Trading Co","offers":[{"title":"Default Title","offer_id":37902704145,"sku":"SUPERMAX","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/3222\/products\/supermax_75bc60b3-fe91-429e-9439-ac7fc679ebf3.jpg?v=1591376352"},{"product_id":"beard-balm","title":"Beard Balm","description":"\u003cp\u003eMen's beard balm does two things: conditions and shapes. Most beard balms give you an ounce or two of product in a tin. Our Beard Balm comes in 3oz. That's three times bigger than most of what's out there.\u003c\/p\u003e\u003cp\u003eThe formula is beeswax-based with a blend of natural oils. It conditions the beard hair and the skin underneath. It gives you light hold to tame flyaways and shape the outline without making your beard feel stiff or waxy.\u003c\/p\u003e\u003cp\u003eThe scent is Gunpowder Spice. Same signature scent as the Aftershave Tonic. If you're running the full THB shaving ritual, these two belong together.\u003c\/p\u003e\u003cp\u003eApply a small amount to your palm, work it through the beard from root to tip, and shape. It takes about thirty seconds. The results last all day.\u003c\/p\u003e\u003cp\u003ePart of the complete THB grooming ritual. Pairs well with Snake Oil. 3oz tin, beeswax base, Gunpowder Spice scent. Made by The Holy Black.\u003c\/p\u003e","brand":"The Holy Black Trading Co","offers":[{"title":"Default Title","offer_id":13712584114218,"sku":"BBALM","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/3222\/products\/balm.jpg?v=1591376780"},{"product_id":"matte-texture-powder","title":"Matte Hair Texture Powder – Strong Hold, No Shine","description":"\u003cp\u003eThis matte hair texture powder adds grip and lift for flat hair without adding weight or shine. The dry powder formula coats the hair shaft to create separation and volume with a dead matte finish that looks natural and leaves no visible residue. It works best on straight to wavy, fine to medium hair and can be used alone or paired with matte clay for extra hold.\u003c\/p\u003e","brand":"The Holy Black Trading Co","offers":[{"title":"Default Title","offer_id":14673447452714,"sku":"TEXPOW","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/3222\/products\/TexpowWhiteBG.jpg?v=1599155144"},{"product_id":"fiber-forming-paste","title":"Fiber Forming Paste","description":"\u003cp\u003eHair fiber paste is for guys whose hair has texture and weight and doesn't fall where you want it without a fight. This is for thick hair, coarse hair, hair that needs real structure and gets product lost in it before you see any results.\u003c\/p\u003e\u003cp\u003eThe Fiber Forming Paste works fiber into the hair strand itself. The result is texture that actually looks like it belongs there. Not plastered. Not stiff. Just hair that has shape and stays in it.\u003c\/p\u003e\u003cp\u003eMedium hold, natural matte finish. Restyle by working through with dry hands or a comb. The hold stays flexible through the day. No crunch, no flaking.\u003c\/p\u003e\u003cp\u003eApply to damp or dry hair. A little bit goes further than you'd expect on most hair types. On thick or coarse hair, use more and work it in from root to tip.\u003c\/p\u003e\u003cp\u003eThis is the product for the guy who's been through three other pastes that didn't do the job. Medium hold, natural matte finish. Built for texture that moves. Made by The Holy Black.\u003c\/p\u003e","brand":"The Holy Black Trading Co","offers":[{"title":"Default Title","offer_id":51032119476546,"sku":"FFPASTE","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/3222\/files\/Fiber.png?v=1753976444"},{"product_id":"instant-curl-cream","title":"Instant Curl Cream","description":"\u003cp\u003eMen's curl cream gets a bad reputation because most of them produce crunchy, stiff, over-defined curls that look more like a product demonstration than actual hair. This one doesn't do that.\u003c\/p\u003e\u003cp\u003eThe Instant Curl Cream defines natural curl, reduces frizz, and adds moisture without setting anything in place too hard. The finish is flexible. The curl looks like it belongs there because it does. This isn't creating something that wasn't there. It's working with what you've got.\u003c\/p\u003e\u003cp\u003eBuilt for curly and wavy hair. Apply to damp hair, scrunch in, and let it air dry or use a diffuser. If your curl tends to go frizzy and undefined as it dries, this is the product that keeps it from doing that.\u003c\/p\u003e\u003cp\u003eNo crunch. No flaking. No heavy residue. Just curl definition that holds through the day.\u003c\/p\u003e\u003cp\u003eMade by The Holy Black. Works on curly and wavy hair. No stiff finish.\u003c\/p\u003e","brand":"The Holy Black Trading Co","offers":[{"title":"Default Title","offer_id":51032121934146,"sku":"CURLCREAM","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/3222\/files\/curl.jpg?v=1753976387"},{"product_id":"sea-salt-spray","title":"Sea Salt Spray","description":"\u003cp\u003eMen's sea salt spray does one thing well: gives you texture, separation, and movement without making your hair feel like it's been through anything. Spray it into wet or dry hair, scrunch or rake through with your fingers, and let it work.\u003c\/p\u003e\u003cp\u003eNo crunch. No residue. Light hold that stays flexible. If you want beach wave texture, natural separation, or just more volume and definition without committing to a pomade, this is the product.\u003c\/p\u003e\u003cp\u003eWorks especially well on medium to longer hair. Also good as a base layer under a light clay or paste when you want structure with movement. Doesn't kill natural texture. Works with what you've got.\u003c\/p\u003e\u003cp\u003eThe sea salt spray market is crowded with products that either do too much or nothing at all. This one is calibrated. The hold is intentional. The finish is matte. The texture is real.\u003c\/p\u003e\u003cp\u003eMade by The Holy Black. Light hold, matte finish, no residue.\u003c\/p\u003e","brand":"The Holy Black Trading Co","offers":[{"title":"Default Title","offer_id":51032122523970,"sku":"SSSPRAY","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/3222\/files\/ssspray.jpg?v=1753976501"},{"product_id":"thickening-shampoo","title":"Thickening Shampoo","description":"\u003cp\u003eMen's thickening shampoo is not a miracle product. It won't regrow hair. But it will give existing hair more body, more volume, and more of a presence when you style it.\u003c\/p\u003e\u003cp\u003eThe formula cleans without stripping the natural oils that keep hair healthy. That matters because a lot of thickening shampoos over-clean. They leave the scalp dry and the hair brittle. This one doesn't.\u003c\/p\u003e\u003cp\u003eThe result is hair that stands up better after the shower. Easier to style. Holds a shape longer. Has more natural body. If you've always felt your hair was too fine or too limp to do what you want with it, this is the starting point.\u003c\/p\u003e\u003cp\u003eFormulated from scratch by The Holy Black. Not a rebrand or a private-label base. Built for volume and daily use. Lathers well, rinses clean.\u003c\/p\u003e\u003cp\u003eWorks well paired with Sea Salt Spray or Texture Powder for guys who want maximum volume in the finished style. Built for volume, not just cleaning. Made by The Holy Black.\u003c\/p\u003e","brand":"The Holy Black Trading Co","offers":[{"title":"Default Title","offer_id":51032124522818,"sku":"SHAMPOO","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/3222\/files\/shampoo.jpg?v=1753976356"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/3222\/collections\/IMG_8746.JPG?v=1753976588","url":"https:\/\/theholyblack.mom\/collections\/beard-moustache-and-hair.oembed","provider":"The Holy Black Trading Co","version":"1.0","type":"link"}